N° 00 · OVERVIEW
Release Dashboard
Track all releases and global progress
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TOTAL RELEASES
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PRE-RELEASE
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POST-RELEASE
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COMPLETE
QUICK LINKS
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N° 01 · ALL RELEASES
Releases
Click any release to open its checklist
N° 02 · PRE-RELEASE SOP
Pre-Release Guide
Master checklist — use as template per release
8 WEEKS OUTSigning & Setup4 tasks
Sign contract & onboard artist
Collect W-9, banking, bio, press photo, social handles
Align with Maeg on DSP Marketing Qs
Artist fills DSP questionnaire 3 weeks prior minimum
Distribute & ingest track — get ISRC, UPC, Spotify URI
Ask Maeg or distributor for metadata
Artwork finalized + approved
3000×3000px, 300dpi, label + artist approved
4–5 WEEKS OUTCampaign & Assets6 tasks
Lock campaign timeline & strategy doc
Focus tracks, rollout dates, spend allocation
Visualizer or lyric video brief
Upload date, release date, video type
Social content calendar created
Artist + Proximity, platforms, goals, post types
Pre-save / pre-add campaign live
Spotify/Apple pre-save link → artist socials
Private listening link generated
Used for all DSP pitch emails — confirm with Maeg
AI-generated metadata / descriptions
Platform descriptions, mood tags, genre classifications
3 WEEKS OUTDSP Pitching7 tasks
Apple Music — 2 weeks out
Pitch Apple Music — Robby Engle
Grid format: Release Date, UPC, Artist, Title, Apple ID, Link
Spotify — 3 weeks out
Pitch Spotify — Ashley Graver + Ronnie Ho
CC us-dance@spotify.com · Spotify URI · name 2–3 playlists
Submit via Spotify for Artists (S4A)
Must be distinct from editorial email
Pitch Amazon Music — Party Ben & Jon
Use Amazon template form
Pitch Meta Music — Alberto
Pitch YouTube Music — Gabriel Obadia
gobadia@google.com · CC Blake
SiriusXM pitch (case by case)
Andres (Diplo) or Rida/Geronimo at BPM
2 WEEKS → RELEASECurator + Final Push8 tasks
District Curators — align with Joash Almeda
joash@edmdistrict.com — CC Blake
TikTok curator outreach blast
Submit to Hato's Discord hub
Send record to Ry — Curate Chaos
ry@curatechaos.cc — master, release date, artwork
Newsletter blast drafted + scheduled
145K+ email list
Paid social ads briefed + creative ready
IG + TikTok promoted — $1,500+ spend
STEM pitch sent to priority labels
YouTube upload scheduled with SEO metadata
Title, tags, chapters, premiere set
All assets confirmed in Dropbox/Drive
Artwork, stems, masters, press shots all organized
N° 03 · POST-RELEASE SOP
Post-Release Guide
Keep momentum alive after the release drops
RELEASE DAYDay-of Execution5 tasks
Verify track live on all DSPs
Spotify, Apple Music, Amazon, YouTube Music, Tidal
Proximity socials post live (IG, Twitter, FB)
Newsletter blast sent
145K emails · monitor CTR within 24hrs
YouTube premiere / upload goes live
Paid social campaign launched
WEEK 1 POSTPlaylist & Curator Follow-Up6 tasks
Check + log all Spotify playlist adds
Share notable adds on socials
Follow up with Joash / District curators
Initiate Spotify playlist swap outreach
See Playlist Swaps SOP
Share first-week Spotify stats with artist
YouTube first-week analytics review
Add to Proximity + Golden Era playlists
WEEKS 2–4Sustained Campaign5 tasks
Publisher catalog update — quarterly
Touch base with Shannon · Music Playground + Burnett
Sync licensing outreach initiated
TikTok UGC monitoring + boosting
In Close Proximity podcast feature
Playlist swap follow-through + log adds
30+ DAYSAnalytics & Catalog4 tasks
30-day campaign debrief document
Streams, playlist adds, social reach, revenue
Royalty statement verification
Add to long-term playlist rotation
Catalog integration — PRX, GE, Kinetica
N° 04 · PLAYLIST SWAPS
Spotify Swap SOP
Standard Operating Procedure for playlist swap/trade partnerships
GROUND RULESWhat a Swap Is (And Isn't)
A playlist swap is a mutual promotional agreement: you add a track from another curator's artist to one of your playlists in exchange for them adding one of your artists' tracks to theirs. Done right, swaps expand reach authentically. Done wrong, they look like pay-for-play and can trigger Spotify's fraud detection.
Good Swap
Organic fit. Real, active followers. Both sides agree in writing.
Bad Swap
Buying placements. Fake follower playlists. Genre mismatch. Loop farming.
Playlist Quality Check
Min 1,000 real followers. Updated within 30 days. Organic stream ratio.
Timing
1–2 weeks post-release. 2-week minimum placement. Max 8–10 active swaps.
STEP-BY-STEPExecuting a Playlist Swap
STEP 01Identify Target Partners
Look for labels, managers, or curators in the melodic house / progressive / EDM space with active Spotify playlists. Find them via: Spotify editorial playlists showing which tracks our artists sit alongside, Chartmetric or Soundcharts, SubmitHub, PlaylistSupply, or existing label relationships.
STEP 02Qualify the Playlist
Before reaching out, verify via Chartmetric: real follower count (1K+ min, 10K+ ideal), updated within 30 days, genre coherence, organic stream ratio. Also check: is their artist a fit for our playlists?
STEP 03Outreach — The First Email
To: [Curator / Label Contact]
Subject: Playlist collab — [Your Playlist] × [Their Playlist]
Hey [Name], big fan of [Their Playlist] — the curation is consistently great.
We run [PRX Playlist Name] (~[X]K followers, updated weekly) and think [Their Artist] would be a great fit.
We just dropped [Our Artist] - "[Track]" and would love to explore a mutual add. Open to it?
— [Name] · Proximity · prxmusic.com
STEP 04Confirm Terms & Execute
Confirm in writing: which tracks, which playlists, start date, 2-week minimum duration. Add their track first — establish trust. Log in the Playlist Swap Tracker spreadsheet.
STEP 05Track, Report & Renew
After 7 days pull stream data from S4A. If performance is strong (top 3 source), flag as priority partnership. Remove tracks after agreed period. Aim for 5–10 reliable recurring partners compounding over time.
CHECKLISTPer-Swap Execution Checklist
BEFORE ADDING
Partner playlist qualified (1K+ real followers)
Track fits their playlist genre/mood
Their artist fits one of our PRX playlists
Terms confirmed in email — no cash
Logged in Playlist Swap Tracker
AFTER ADDING
Confirmed our track was added by partner
7-day stream check via S4A
Remove tracks after agreed end date
Update swap log with results (1–5 rating)
If 4–5 stars: add to recurring partner list
N° 05 · PITCH TEMPLATES
Pitch Hub
Templates and field guides for each platform pitch
🎵
Spotify
Ashley Graver · Ronnie Ho · CC: us-dance@spotify.com
Short artist quote — distinct from S4A pitch
Marketing spend on Spotify + socials
Pre-save info + link
Release date + timeline
Focus tracks identified
Spotify URI (ask Maeg)
2–3 target playlists named
Radio campaigns + timelines (current only)
🍎
Apple Music
Robby Engle · 2 weeks out
Release Date
UPC
Artist Name
Release Title
Apple ID
Listening Link
Grid format — paste directly into email
📦
Amazon Music
Party Ben · Jon — use template form
Release Date
Artist Name
Track Title
Label
Genre
🎬
Meta Music
Alberto
Artist context + TikTok-native angle
Existing TikTok traction / UGC
Paid TikTok spend commitment
Hook / viral moment in track
▶️
YouTube Music
Gabriel Obadia · gobadia@google.com · CC Blake
Label Relations + Canada BizDev
Open to review via email directly
YouTube channel stats (9M subs)
📻
SiriusXM
Andres (Diplo) · Rida / Geronimo at BPM
Case by case — not every release
2 weeks in advance minimum
Match show to record vibe
Master file + one-sheet included
STEM TEMPLATEStandard Pitch Template
Artist - "Release Title" [Format] · Release Date: [DATE]
Genre: [GENRE] · Listening Link: HERE · UPC: [UPC]
[2–4 sentence description + key marketing/press details]
Campaign: mm/dd – Single 1 · mm/dd – Video · mm/dd – Project
Marketing: Proximity tweet (87K), FB (478K), IG/TikTok (256K+ promoted, $1,500 spend), Newsletter (145K+)
N° 06 · DIRECTORY
Key Contacts
All DSP, curator, and label contacts
| CONTACT | PLATFORM | ROLE | TIMING | |
|---|---|---|---|---|
| Robby Engle | 🍎 Apple | Label Relations | Apple portal | 2 wks out |
| Ashley Graver | 🎵 Spotify | Editorial | — | 3 wks out |
| Ronnie Ho | 🎵 Spotify | Editorial | CC: us-dance@spotify.com | 3 wks out |
| Party Ben | 📦 Amazon | Music Programming | Template form | 3 wks out |
| Jon | 📦 Amazon | Music Programming | Template form | 3 wks out |
| Ron | 🔵 Meta Music | Music Partnerships | — | 3 wks out |
| Alberto | 🔵 Meta Music | Music Partnerships | — | 3 wks out |
| Gabriel Obadia | ▶️ YT Music | Label Relations + Canada BD | gobadia@google.com | 3 wks out |
| Andres | 📻 SiriusXM | Diplo's Show | — | 2 wks out |
| Rida / Geronimo | 📻 SiriusXM | BPM Channel | — | 2 wks out |
| Joash Almeda | 🎛️ District | EDM District Curators | joash@edmdistrict.com | 2 wks out |
| Hato | 🎵 TikTok | TikTok Curator (Discord) | Discord hub | 2 wks out |
| Ry | 🔀 Curator | Curate Chaos | ry@curatechaos.cc | 2 wks out |
| Shannon | 🎼 Publishing | Publisher Liaison | — | Quarterly |
| Maeg | 🏠 Internal | DSP Marketing + Distribution | Internal | Always |